The proliferation of YouTube stars, Instagram celebrities, and TikTok sensations have birthed a new phenomenon: influencers. These social media celebs have amassed a large following and anything they publish becomes a popular trend among their followers. Garner enough influence over the right group, and big companies will pay you to publish content, adding valuable social proof to products and services.
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Meeting your school’s goals for student engagement and retention, career readiness, first-generation experiences, and other top initiatives is made all the more difficult with at-home constraints. Which is why higher education branding has never been more important. A modern student engagement experience can no longer get away with encouraging student involvement in person; it now needs to extend its arms to reach outside the campus and through the computer screen.
COVID-19 has introduced newfound challenges for schools when it comes to promoting and tracking co-curricular learning. Colleges and universities across the country are reassessing how they encourage, manage, and monitor student engagement outside the classroom. We’ve broken things down to help provost offices and other administrators pivot to new, more effective strategies for ensuring and measuring student success outside the classroom.
Topics: Student Success
If you’ve been in charge of keeping up student communication and engagement through the pandemic—or you’re tasked with establishing plans for the future of your campus’s student experience—you know how difficult it can be to get students involved in your school’s community and in their own academic careers. COVID-19 is only one of the many roadblocks the industry must overcome on the way to making more authentic, complete connections with students.
Topics: Student Engagement
With campuses closing across the country, countless university administrators are struggling to maintain strong, meaningful connections with students. Traditional face-to-face methods of student engagement aren’t possible right now, but modern tech tools offer countless solutions to connect with students and provide teaching, counseling, supervision, training, support, and guidance.