The proliferation of YouTube stars, Instagram celebrities, and TikTok sensations have birthed a new phenomenon: influencers. These social media celebs have amassed a large following and anything they publish becomes a popular trend among their followers. Garner enough influence over the right group, and big companies will pay you to publish content, adding valuable social proof to products and services.
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Meeting your school’s goals for student engagement and retention, career readiness, first-generation experiences, and other top initiatives is made all the more difficult with at-home constraints. Which is why higher education branding has never been more important. A modern student engagement experience can no longer get away with encouraging student involvement in person; it now needs to extend its arms to reach outside the campus and through the computer screen.