We invite you to join us on March 14th at 12pm (ET) for Episode 6 of Dr. Murrell's "How It Works" webinar series. In this episode, Dr. Murrell will interview Coco Wu from the University of Central Washington's School of Business. Coco Wu received the Pathway's 2022 award for "Best Branding" for their creative branding of EDGE. Hear how Coco was able to form a brand identity that resonated with students and aligned with CWU's mission and vision.
EDGE is the Career Readiness program in CWU College of Business, designed to guide students through the four levels of professional development: Explore opportunities through exposure; Develop skills through engagement; Grow experience by practice; Excel by taking initiatives and showing expertise. Built out like a game, EDGE directs student attention to various professional development activities by packaging these activities with Achievement Badges. As students complete these activities and earn badges, they “level up” in the game, and are assessed on their engagement level across four dimensions of career readiness: Academic Success (degree progression), Career & Network, Equity & Inclusion, Leadership & Impact.
This event will include:
Tuesday, March 14 12:00PM-12:05PM
by Mark Visco
Tuesday, March 14 12:05PM-12:45PM
with Coco and Audrey!
Tuesday, March 14 12:45PM-1:00PM
Ask your questions live to Coco and Audrey!
Co-Founder & CEO, Suitable
Associate Dean, College of Business, CWU
Professor, Author, and Researcher