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Suitable Innovator

How It Works - Episode 5: Fostering Student Adoption Through Video and Personalized Marketing Strategies

February 15, 2023
12:30 PM EST
Suitable Innovator

Register to Watch

We invite you to join us on Wednesday, February 15th at 12:30pm (ET) for Episode 5 of Dr. Murrell's "How It Works" webinar series. In this episode, Dr. Murrell will interview Cory Werkheiser from the College of Charleston's School of Business. Cory Werkheiser received the Pathway's 2022 award for "Best Program Video" for their QUEST video.  Learn how Cory was able to elevate QUEST with personalized marketing and communication strategies with students. 

QUEST is the personalized, mobile connection to all School of Business professional, academic, and social events. For every event attended, every challenge accepted, and every activity completed, points are earned in 8 competencies to help build career and professional skills.

This event will include:

  • An overview of how Cory won the Pathway's 2022 award for "Best Program Video" 
  • A deep-dive into the personalized marketing strategies Quest utilized to foster student adoption
  • An example of the Quest program video 
  • Real-time Q&A with the presenters
There is no cost to attend and a post-event recording will be sent out to all those who register.


Wednesday, February 15 12:30PM-12:35PM

Opening Remarks

by Mark Visco

Wednesday, February 15 12:35PM-1:15PM

Episode 5: Fostering Student Adoption Through Personalized Marketing Strategies

with Cory and Audrey!

Wednesday, February 15 1:15PM-1:30PM

Live Q/A!

Ask your questions live to Cory and Audrey!


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Mark Visco

Co-Founder & CEO, Suitable

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Cory Werkheiser

Associate Director, Experiential Learning & Career Development, COFC

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Dr.Audrey Murrell

Professor, Author, and Researcher

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