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Industry Insight Series
[SERIES: Industry Insights with Traci Steehler

Industry Insights: Season 3 Episode 2: The Case for Campus Activities

March 24, 2026
12:00 PM EST
Virtual
Industry Insight Series
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What does it mean to demonstrate the return on investment for campus involvement in today’s higher education?

Join Traci Steehler (Director for Student Success & Engagement at Suitable) on March 24th at 12 PM (ET) to hear her break it down with campus life expert, Dr. Alicia Bates (Board Chair at the National Association of Campus Activities). Tune in for a strategic conversation on how intentional student involvement—from small-scale engagement opportunities to student organization leadership—drives student belonging, success, and institutional outcomes. Grounded in the Case for Campus Activities framework, this session supports practitioners in articulating their impact, advocating with confidence, and positioning campus activities as a strategic investment that is essential to retention, student success, and inclusive excellence.

This event will provide:

  • An overview of Dr. Alicia Bates, her professional background, and her current role at NACA.
  • Insights into recent student activities trends and how they are bringing positive change to traditional industry frameworks and standards.
  • Strategies that are driving higher rates of student engagement and development through campus activities.
  • Live Q&A with Traci & Dr. Bates.

You won’t want to miss this highly topical conversation with two Student Affairs powerhouses.

Agenda

Tuesday, March 24 12:00PM-12:05PM

Opening Remarks

Join Traci Steehler for a brief icebreaker!

Tuesday, March 24 12:05PM-12:45AM

The Case for Campus Activities

Dr. Alicia Bates (Board Chair at the National Association of Campus Activities) joins Traci to discuss the Case for Campus Activities framework. Learn how practitioners in articulating their impact, advocating with confidence, and positioning campus activities as a strategic investment that is essential to retention, student success, and inclusive excellence.

Tuesday, March 24 12:45PM-1:00PM

Q&A with Dr. Bates & Traci!

Get your burning questions answered!

Speakers

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Traci Steehler

Director of Student Success and Engagement, Suitable

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Dr. Alicia Bates

Board Chair at the National Association of Campus Activities (NACA)

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