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Student Engagement

The Battle for the Middle: Higher Ed's New 20-60-20 Rule

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How Can You Influence the Middle 60%

Have you ever heard of the 80-20 rule? This rule has famously been used in business for years to explain some simple yet true customer interactions. In fact, this rule has also been used to describe a school's student body: 20% are engaged and 80% are disengaged. Instead of two student groupings, a school's student body can be separated into three groups that signify a student's level of engagement. 20% are actively engaged, 60% are socially influenced, and 20% are intentionally disengaged. Download this eBrief to learn how 80% of a school's students can become engaged. A school can influence their middle 60% of students to become engaged by making a few small changes to their offerings. To be effective, engagement needs to add development value for the student and that value needs to be clearly articulated and realized by students.

What Will You Learn in This eBook?

  • How you can combat disengagement and target a school’s middle 60% of students so that they are positively influenced to participate.
  • The experiences that have been proven to help students build important soft skills an competencies that employers value and hire for.
  • A school can influence their middle 60% of students to become engaged by making a few small changes to their offerings.